Annual Running of the Brides

And now for something completely different.
How far would you go for a bargain? Lining up overnight, running like mad and trying on dresses in the middle of the store? If it meant designer gowns at deep discounts?


If you answered ‘yes’ to the above, you may want to check out the famous Filene’s Basement Sale, where designer dresses are only $249 to $699 (original prices range $900 – $9000). Likened to the ‘running of the bulls’, thousands of brides and their entourages pick clean the racks in mere seconds and begin trading dresses amongst other brides to find the perfect gown.

After the initial insanity when the doors open at 8 AM, things quickly calm down, however, as brides begin to relinquish dresses they don’t want. So you can skip the craziness and arrive around 10 AM and still find lots of selection.

See the madness in action at YouTubeDress_4_2

Upcoming basement sales at Filene’s are:
August 22 (Boston)
October 17 (Cleveland)

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