Continuing with finding a bargain on a wedding dress, we look at retail stores.
Store Sales - Retail outlets often have sales at different times of the year, usually to clear out old stock to make way for the upcoming year's new styles. Perhaps the most famous of all bridal dress sales is Filene's Basement, which now has sales at various locations throughout the US. Check out their site for the sale date at a city closest to you (the season begins in January). It's mayhem but if you can get a $10,000 dress for $600, camping out overnight might not be such a crazy idea.
And it doesn't hurt to ask your local bridal shops when they might be having a sale.